By: Henry Jennings
The weather and beer were cool, but the music and food were hot, as Three Notch’d Brewery Collab House in Scott’s Addition hosted a collaboration brew event with area businesses and musicians. They drew hundreds of supporters to benefit two local non-profits, Richmond Justice Initiative and Disability Law Center of Virginia. At Virginia Craft Brews, these are the community events that make our hearts full! We also love the chance to sample a new, small batch brew!
Steve Peterson & Associates, a Richmond based social media management and marketing firm, hatched the idea for Brew Coup!. The event was held on October 20, and was further supported by local businesses Synapse, Continental Divide, Three Notch’d Brewery and Richmond Americana rock band Brickwall Jackson.
We caught up with event organizer and promoter, Steve Peterson, during the event. “I couldn’t be more pleased with the turnout,” Peterson said as he looked out over the audience. “Our firm supports both RJI and dLCV’s missions. Being able to support them through a Synapse and Three Notch’d inspired “Hub Hopper” collaboration brew, while providing great music and food helps to fulfill our mission of giving back, while hosting a top-notch collaborative event. A $10 donation was suggested for attendees, plus a percentage of the proceeds from the beer and food sales went directly to both non-profits.
The Disability Law Center of Virginia (dLCV), who helps clients with disability-related problems like abuse, neglect and discrimination, is the designated Protection and Advocacy organization of Virginia. Richmond Justice Initiative educates, equips and mobilizes communities with the tools needed to be a force in the global movement to end human trafficking.
Under the careful eye of Three Notch’d Brewery’s Brew Master Stefan McFayden, Synapse, RJI and dLCV participated in brewing the special “Hub Hopper” IPA. Hub Hopper does have a special meaning. In the world of Synapse, hubs are the non-profit centers where they hold networking meetings and hoppers are those Synapse business members who hop from hub to hub in order to network and help fulfill the mission of the non-profits.
RJI Executive Director, Jessica Willis, said, “Richmond Justice Initiative is so thankful for Steve Peterson & Associates for conceiving and producing an event with community organizations such as Synapse, Three Notch’d Brewery, and other local groups to raise awareness and make a difference for non-profit organizations. We at RJI know that it takes all of us coming together to accomplish the mission of preventing and ultimately ending human trafficking. Only when we link arms together to make a lasting difference, can the world change for the better - one person at a time.” dLCV Executive Director, Colleen Miller, said, “We are so grateful to community partners like Three Notch’d Brewery for helping us to protect the rights of people with disabilities throughout the state. The need is so great, and we simply could not do this without good friends like this.”
At the center of what makes events like this possible is Synapse, a galvanizing force in both the Richmond non-profit and business communities. The Synapse mission is to help businesses and non-profits in communities across the U.S. connect with one another to foster greater economic and community development. Their approach is to get the right people in the room to nurture more mutually beneficial business and non-profit relationships. Synapse co-founder, Keith Reynolds, said, “Synapse was created to encourage and inspire collaboration in our communities, so we were thrilled to partner with Steve Peterson and the Three Notch’d RVA Collab House to brew the Hub Hopper in support of two of our nonprofit partners. We love creating what we consider “win, win, win” scenarios, so we greatly appreciate local businesses that share a similar passion. Drink beer, support local businesses and raise funds and awareness for nonprofits. Connect, Collaborate and Contribute!
Because the Richmond non-profit community knows that a rising tide floats all boats, representatives from UNOS, Connor’s Heroes, Art 180 and Optimum Ed provided further support. The evening was truly a Brew Coup, a testament to the power of businesses who care as much about giving back and positively impacting deserving non-profits as they do about expanding their businesses and turning a profit.
Learn more about the non-profits and sponsors of the event:
Steve Peterson & Associates: www.petersonsocialmedia.com
Three Notch’d Brewery Collab House: www.threenotchdbrewing.com/rvacollabhouse
Continental Divide: www.eatdivide.com
Disability Law Center of Virginia: www.dlcv.org
Richmond Justice Initiative: www.richmondjusticeinitiative.com
Brickwall Jackson: www.brickwalljackson.com