FOR IMMEDIATE RELEASE
Blue mountain Brewery Celebrates 10-Year Anniversary
Blue Mountain Brewery of Afton, Virginia, is celebrating 10 years in business this October. A full slate of celebrations and events surrounding the anniversary will mark the special occasion.
“We took a crazy leap a decade ago,” said Blue Mountain brewmaster and co-founder Taylor Smack. “It was the start of the recession, there were only a handful of breweries in the state, it was not even legal to open a brewery and directly serve customers without also being a restaurant, and the majority of people were still not turned on to craft beer.”
Begun with 8 employees at a single location in 2007, Blue Mountain Brewery now encompasses three brewing facilities and reaches a seasonal high of 160 employees. The family of breweries includes the original restaurant location in Afton, Blue Mountain Barrel House production facility and tasting room in Arrington (also in Nelson County), and South Street Brewery in Charlottesville, which was acquired by Blue Mountain in 2014.
“The shareholders of Blue Mountain and our whole team feel very blessed to be where we are,” said Smack. “But we certainly don’t want to rest on our laurels. We’ve brought a whole new level of energy to year 10. We have new projects going on at both Blue Mountain locations, and we’ve undergone a complete rebrand to bring our look in harmony with our identity. Our packaged beer, our menu look, our signage and advertising…everything finally reflects the soul of Blue Mountain.”
The brewery was also recently accepted into the Virginia Economic Gardening Pilot Program, as announced by Governor Terry McAuliffe earlier this week. As stated in the press release from the Office of the Governor, the program “targets second-stage, growth-oriented companies that have moved beyond the startup phase by demonstrating a notable increase in revenue or employment.” This pioneering program aims to enable high-growth companies to achieve the next level of success. Blue Mountain Brewery was one of 12 Virginia companies selected for the program.
The events surrounding Blue Mountain Brewery’s anniversary include the release of five new specialty beers in corked 750ml bottles (and limited draft), 10 days of live, local music, and giveaways each of the 10 days. There will also be discounts each day on a selected draft beer. These beers will be focused on original styles from the early years of Blue Mountain. Some of the live music features bands that grew up alongside the brewery, including a few bands no longer playing together who will be reuniting for the anniversary celebration.
Along with the in-house activities at the Afton Blue Mountain Brewery, there are 10 tap takeovers at different venues across the state. All of these events will have at least 10 Blue Mountain beers on draft during the event, with rare beers in each of the lineups.
“We’re hitting double digits with a bang,” said Smack. “But really this whole commemoration feels more like looking forward than reflecting back. It’s been the creative leadership of our key employees that has become the most rewarding and surprising trait of Blue Mountain as a company. That, along with our independence, makes us who we are. When our leadership team comes to work each day knowing they can steer who we are and shape our evolution, it’s a powerful thing. So now here we are: continuing to blaze our own path and jumping into the next 10 years with more excitement than ever.”
The anniversary events at the Afton-location Blue Mountain Brewery run from October 27th through November 5th.
For more information, visit http://www.bluemountainbrewery.com/calendar or our Facebook page at https://www.facebook.com/bluemountainbrewery/.